The key to a Party Play Center is Volume, Volume, Volume.

What a month: 160 parties, great walk in play volume, and everyone is happy. As the owner, did you work every waking moment handling all the event management tasks required? If you are a Jump!Zone franchisee, you had the Jump!Zone Store Management System (SMS) to automate your workflow and execute almost all of the tasks required to pull off this great month.

Just think about all the small tasks that need to be completed just to hold a single event:

• tasks for party procurement
• setting expectations with your customer
• delivering party contracts and invitations
• all the correspondence before, during and after the event
• and the actual execution of a successful, well organized party for your guests.

These tasks have multiple business rules and goals that store owners have to own and deliver themselves and with SMS the tasks are consistently accomplished automatically and effectively without their direct involvement. Now multiply the steps above by 160 booked parties and the benefits of automation are apparent.

Simply put, JZ SMS automates almost the whole process completely and organizes the remaining tasks to be handled by any of your employees according to your predetermined business best practices, all without your involvement.

JZ Store Management System
Is this concept new?

When you plan a trip, you book a hotel room. You can do this online, booking your room completely and paying for it. Any specific rules for your booking are presented to you and you arrive to your hotel with confidence the room is waiting for you. The hotel staff are fully aware of all your needs and your obligations and your stay at the hotel is a pleasant one.

Where was the owner of the hotel in this process?

You can be guaranteed they were not involved in the tedious, multi-step process to complete a successful booking. The owner of this hotel franchise was provided powerful management software to handle this complex process effortlessly. Well trained employees are also important to the owner because they insure the entire process runs smoothly and the customer is kept happy.

Hotel franchises have been using expert software for years for event management. Why is it that Family Entertainment Centers still have so little in the way of automation? Some just use paper and a single person manages (guess who?). Some have primitive software systems that are PC based solutions that do nothing but computerize the paper records. However, the Family Entertainment industry seems to be devoid of true customer driven procurement, complete process automation, and role based task management.

Why?

Simply put, it is expensive. A single hotel franchise has a 6 figure budget for software. With this type of investment, automation can be afforded. Our industry does not even have a fraction of this budget. So we turn to off the shelf calendar widgets, outdated PC based record keepers that do nothing for automation or customer self fulfillment. Essentially, we are left with nothing but store owner girt and determination to handle all the tasks.

JZ SMS brings the family entertainment center an expert, hotel class automated system. JZ SMS delivers on the promise of customer self fulfillment and event automation with complete business rules. JZ SMS allows the owner to take a step back and run their business at a higher level and greater profits.

JZ SMS - Customer Benefits

JZ SMS is the foundation system. The customer never sees it but it manages all customer facing technology offerings. The three main offerings for a customer are:

• Customer self-fulfilled on-line bookings.

• Birthday club membership.

• Customer driven electronic invitation and guest management system.

At Jump!Zone none of our solutions are outsourced, 3rd party designed, or require multiple software packages to manage . Our offerings to the customer are derived from SMS and nothing else, providing the owner automation, features, and capabilities we just could not provide if we would have purchased multiple 3rd party products.

CLUB JZ

Let's use the birthday club as an example. We evaluated many 3rd party suppliers of e-mail marketing systems. It is important to maintain compliance with the CAN SPAM ACT while delivering mass e-mail campaigns promoting a targeted message. We did not like any of the offerings on the market. They did not send messages automatically based on complex predefined rules such as timed messages sent out every day based on a child's upcoming birthday, newsletters based on customers' past purchase history, or timely offerings based on a club member's web activity at our site.

So we built our own birthday club from scratch. Now our owners set up their marketing concepts and SMS sends them out according to their guidelines every day of the year with no further interaction required. Our messages to the customer are very complex giving the customer greater benefits such as coupon codes that have complete business logic.

EZINVITE

Invitations are a key component of any party. Packs of invitations have to be mailed to the customer or picked up at the store by the party Mom, and then addressed and mailed to their guests.

Some of our party Moms were using commercial services not associated with Jump!Zone for complete party management. These services gave the Mom automation but sometimes the targeted ads the service used were inappropriate. For the store owner, all the benefit to sell to the guests during the invitation process was lost. All in all, it was not the answer we needed.

Enter ezInvite. Our solution was once again built completely in house. Now the customer stays with us for the invitation process, we get to promote our services to their guests and protect the customer's sensitive guest list from any 3rd party.

eZInvites saves money. A packet of invitations can cost up to $3 per event and another $2 for mailing the packet to them. Then the mom continues to spend money just to complete the process. ezInvite eliminates all the cost for the owner and customer along with providing an environmentally friendly solution.

ONLINE BOOKING

Perhaps the holy grail of automation. Online booking is critical in a competitive market. A store owner who does not answer their phone when the customer calls simply loses business over time. When you do take a reservation by phone, it costs a store an average of $12 for event procurement.

Online booking of an event happens without staff involvement, 24 hours a day, and costs NOTHING for the store owner.

But you can't just throw your calendar on web and hope to be profitable. Customers are not in tune with your procedures and your automated system needs to offer them an event they will buy but adheres to your business best practices. When we looked for over a year for this type of solution from commercial sources, we found it.

We found it in the hotel industry and the costs were impossible to support for our type of business. Anything we could afford like web calendars, generic event planners, etc. lacked almost 90% of what we needed. They:

• Lacked automation of the little detail tasks critical to cost savings.
• Lacked in rule based event responses to customer requests.
• Lacked in user license flexibility where a store could have a dozen users without breaking the bank.

Once again, we built it ourselves. Our online booking solution is different from an online booking request like our competitors have. Our online booking solution allows our customers to check date and time availability and complete a confirmed party reservation at their convenience and in a manner that only takes seconds of their precious time. An online reservation request system, like our competitors have, is simply an email request asking someone to call them back to let them know if their desired date and time are available. This request system results in hours passing before a specific party date and time can be booked.

Jump!Zone's SMS presents a completely automated, expert system that requires no owner involvement after setup and gives Jump!Zone owners a competitive advantage by allowing their customer to instantly buy from them when they want to buy. The ease for a customer of being able to book a party online instantly at any time of the day or night gives Jump!Zone owners a huge competitive advantage which leads to an easy to manage and more profitable business.

JZ SMS - Key Features

SMS is a comprehensive solution with 126 distinct features. It is the master control center for all store functions and enables all our customer facing technologies above. Think of it like the above features are the tip of the iceberg and SMS is the bulk of the application resting under the water.

Here is just a small list of general capabilities that SMS does for you:

• Complete management of all your web pages. You control everything without the need of corporate support.
• Business best practices engine that applies all rules to all tasks as you expect.
• Event Scheduler with multiple views, complete management invoices, etc.
• Order processing that is fully CISP compliant.
• Contract management with automated correspondence system.
• Invitation management of both paper and electronic invites.
• Call Center roll over for extra support on those busy days.
• Marketing system fully Can Spam Act compliant.
• Birthday club management, fully automated.
• Targeted newsletter programs, fully automated based on your rules.
• Customer Information management.
• Electronic Free and Multi-use Jump Pass management.
• Complete purchase and web site interaction history.
• Party Extra's Inventory Management with workload projections.
• Reporting for shift managers.
• Reporting for back office inventory management.
• Reporting for owner management.
• Extensive statistics and cross store analysis.
• System wide search by Google search appliance.
• Store ranking system for best practice analysis based on sales, customer base, and web activity.
• 24/7 support system on SMS, Store Management, & general questions. Average response time has been 36 minutes!

All this fully managed and supported by Jump!Zone corporate staffers. Nothing for you to back up. All browser based so nothing to install. All your data is professionally supported in a Class A data center. You are just a click away from your store's data anywhere in the world.

JZ SMS - How do I get it?

Our solution was custom made in house with 16 man-months of programming using state of the art Web 2.0 technologies. You can't buy it anywhere.

JZ SMS is standard issue to all Jump!Zone franchise owners giving them the competitive edge they need in a very competitive market. More importantly, our solution allows the franchisee freedom from all the mundane tasks of running such a business. Franchisee burn out is greatly reduced if not eliminated.

If you are evaluating a franchise in this industry, think long and hard about paying higher monthly fees and weekly web and marketing fees yet with little or no automation. We think you will evaluate us and see how easy and profitable it could be to be a Jump!Zone franchisee. Register now and start your evaluation.