Let's use the birthday club as an example. We evaluated many 3rd party suppliers of e-mail marketing systems. We did not like any of the offerings on the market. They did not send messages automatically based on complex predefined rules such as timed messages sent out every day based on a child's upcoming birthday, newsletters based on customers' past purchase history, or timely offerings based on a club member's web activity at our site.
So we built our own birthday club from scratch. Now our owners set up their marketing concepts and SMS sends them out according to their guidelines every day of the year with no further interaction required. Our messages to the customer are very complex giving the customer greater benefits such as coupon codes that have complete business logic.
Invitations are a key component of any party. Packs of invitations have to be mailed to the customer or picked up at the store by the party Mom, and then addressed and mailed to their guests.
Some of our party Moms were using commercial services not associated with Jump!Zone for complete party management. These services gave the Mom automation but sometimes the targeted ads the service used were inappropriate. For the store owner, all the benefit to sell to the guests during the invitation process was lost. All in all, it was not the answer we needed.
Enter ezInvite. Our solution was once again built completely in-house. Now the customer stays with us for the invitation process, we get to promote our services to their guests and protect the customer's sensitive guest list from any 3rd party.
Perhaps the holy grail of automation. Online booking is critical in a competitive market. A store owner who does not answer their phone when the customer calls simply loses business over time. When you do take a reservation by phone, it costs a store an average of $12 for event procurement.
Online booking of an event happens without staff involvement, 24 hours a day, and costs NOTHING for the store owner.
But you can't just throw your calendar on the web and hope to be profitable. Customers are not necessarily in tune with your procedures so your automated system needs to offer them an event they will buy but adheres to your business best practices.
Jump!Zone's SMS presents a completely automated, expert system that requires no owner involvement after setup and gives Jump!Zone owners a competitive advantage by allowing their customer to instantly buy from them when they want to buy. The ease for a customer of being able to book a party online instantly at any time of the day or night gives Jump!Zone owners a huge competitive advantage which leads to an easy-to-manage and more profitable business.